Bachelor's degree in Business, Marketing, Information Technology, Computer Science, Engineering, or a related field.
Proven experience in Product Operations, Growth, Performance Marketing, Digital Operations, or a related role within a digital or mobile-focused company.
Strong hands-on experience in media buying and paid customer acquisition, including paid social, programmatic advertising, or application-install campaigns.
Demonstrated understanding of CPI, CAC, LTV, conversion rates, and customer acquisition economics.
Strong analytical skills with experience using Google Analytics, advertising platform dashboards, and other digital performance tools.
Ability to interpret data, identify trends, and translate insights into practical business decisions.
Strong organisational and process-management skills, with the ability to independently develop systems and documentation.
Experience coordinating product development, software releases, testing, or technology integrations.
Ability to work independently in a lean, fast-paced, and results-oriented environment.
Experience with African digital, mobile, telecommunications, subscription, or technology products will be an added advantage.
Strong communication and stakeholder management skills.
Hands-on media buying experience is mandatory.
Must have personally managed paid advertising budgets.
Must have personally set up and executed paid acquisition campaigns.
Must have personally monitored campaign performance and acquisition costs.
Must have personally tracked CPI, CAC, LTV, and related growth metrics.
Must have personally optimized advertising channels based on performance data.
GK
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