Senior Lifecycle Manager

Experience and Skills

• 3+ years' experience in lifecycle, CRM, retention, or performance marketing - ideally in real estate
• Proven ability to scale lifecycle programs using marketing automation platforms (Customer.io, Braze, Iterable, Salesforce, etc.)
• Strong command of data - from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and Looker/Tableau
• Experience with AI/ML in marketing - personalization engines, churn models, LTV prediction, or content automation
• Ability to partner with Product, Data, Growth, and CX to drive measurable business outcomes
• Excellent project management and communication skills
• A bias for testing, learning, and execution - and a track record of building systems that scale