Bachelor's degree in Marketing, Business Administration, or a related field.
CIM qualification or MBA is an added advantage.
Experience
5–8 years of FMCG marketing experience, with at least 3 years in food, snacks, or category management.
Proven experience managing brands targeting youth, families, and mass-market consumers.
Strong understanding of Kenya's General Trade and Modern Trade landscape, with exposure to East African markets.
Demonstrated ability to manage agencies, marketing budgets, and promotional campaigns.
Strong analytical, commercial, and execution skills.
Preferred Qualifications
Candidates must have relevant FMCG marketing and category experience, with strong exposure to the Food & Snacks sector. Direct experience managing food/snack brands will be a key consideration.
Experience in New Product Development (NPD), flavor innovation, and packaging development.
Exposure to digital marketing, influencer campaigns, and consumer engagement programs.
Familiarity with SAP S/4HANA, BI dashboards, or marketing analytics tools.
GK
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