Bachelor's degree in Marketing, Business Administration, or a related field.
CIM qualification or MBA is an added advantage.
5–8 years of FMCG marketing experience, with at least 3 years in beverage, food, or related category management.
Proven success in brand and trade marketing within a competitive consumer goods environment.
Strong understanding of traditional and modern trade across Kenya and East Africa.
Experience managing agencies, marketing budgets, and integrated campaigns.
Excellent analytical, commercial, and execution skills.
Candidates must have relevant FMCG marketing and category experience with direct exposure to the Beverage sector, including juices, soft drinks, water or functional beverages.
Experience within juices, soft drinks, bottled water, or functional beverages.
Exposure to digital marketing, influencer campaigns, and experiential activations.
Familiarity with SAP S/4HANA, BI dashboards, or marketing analytics tools.
GK
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