A nose for non-standard traffic sources and partners, not just the obvious ones
Working knowledge of CPA, CPL, CPS, RevShare and hybrid models, channel economics, traffic quality, and fraud risk
Technical literacy: tracking, pixels, postback/S2S, attribution, APIs, integration requirements — enough to have a real conversation with a partner's tech team
Comfort with ad-platform compliance processes
Partner pipeline/CRM discipline and clean database hygiene
Strong business English — this is where most of the deals and the market live
Structured, proactive, comfortable with ambiguity: someone who goes and finds partners rather than waiting to be handed a task list
GK
This is a preview of the role
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