Regional Sales Lead, Beverages - Central Region, Kenya | GoKaziniBack to all jobsKES 250,000 – 400,000/moMarket estimate On-siteFull-timeSeniorPosted today Education and Professional Qualifications
- Bachelor's degree in Sales, Marketing, Business Administration, Commerce or a closely related discipline.
- A postgraduate qualification in Sales, Marketing, Business Administration or Strategic Management is an advantage.
- Professional certification in sales, marketing, commercial management or leadership is desirable.
- Relevant training in distributor management, Route-to-Market strategy, key-account management or sales-force effectiveness is an advantage.
Experience Requirements
- Minimum of eight years of progressive sales experience, with strong and demonstrable experience specifically within the Beverage category.
- At least three years in a regional sales leadership, senior area management or comparable commercial role within FMCG or Beverages.
Strong understanding of the Kenyan FMCG market, particularly Central Kenya.
Proven experience managing distributors, primary sales, secondary sales and large field sales teams.Practical experience developing and executing Route-to-Market strategies.Strong experience across modern trade, general trade and wholesale channels.Demonstrated success in delivering sales targets, improving distribution and expanding market coverage.Experience managing product mix, Stock Keeping Unit (SKU) performance, new-product launches and trade execution.Experience coaching Distributor Sales Representatives, agency teams, order bookers and frontline sales personnel.Demonstrated ability to manage key customers and commercially sensitive distributor relationships.Beverage Sales experience is mandatory.Technical Competencies
- Sales and commercial management.
- Sales planning and forecasting.
- Route-to-Market and distribution management.
- Distributor and channel management.
- Product and portfolio management.
- Business development and customer acquisition.
- Trade marketing and market analysis.
- Sales performance and profitability management.
- Commercial negotiations and reporting.
- Excel, CRM and sales automation tools.
Leadership & Behavioural Competencies
- Strategic and commercial thinking.
- Strong leadership and team development.
- Analytical and problem-solving skills.
- Integrity and accountability.
- Excellent communication and negotiation.
- Customer relationship management.
- Results-driven and execution-focused.
- Adaptability and resilience.
- Cross-functional collaboration.
- Hands-on market leadership and willingness to travel.
Application deadline30 Nov 2026
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