A Bachelor's degree in Marketing, Business Administration, Commerce, Agribusiness, Agricultural Economics or a related field from a recognized institution.
A postgraduate qualification is added advantage.
Relevant professional certification or membership in a recognized marketing or management professional body.
At least five (5) years of relevant marketing experience, preferably within the agricultural inputs, retail, FMCG or related sector.
Experience in agricultural inputs, agribusiness, retail, FMCG or related sectors preferred.
Demonstrated experience in developing and implementing marketing campaigns and customer-development programmes.
Strong strategic, commercial, analytical capabilities, business development and relationship management skills.
Digital marketing and marketing analytics capability.
Ability to translate marketing data into practical commercial actions.
Strong customer-centric and farmer-focused approach.
Required Knowledge, Skills and Competencies
Strong understanding of the agricultural inputs and retail industry, including seeds, fertilisers, agrochemicals, animal health products and animal feeds.
Strong strategic planning, commercial and analytical capabilities.
Sound understanding of customer behaviour, merchandising, pricing, product positioning and market segmentation.
Excellent business-development and relationship-management skills.
Strong project and event-management capabilities with the ability to manage multiple assignments and meet deadlines.
Creativity and ability to develop innovative and commercially effective marketing initiatives.
Excellent written and verbal communication, presentation and interpersonal skills.
Strong negotiation, networking and stakeholder-management skills.
Proficiency in digital marketing platforms, social media management and marketing analytics tools.
Working knowledge of Microsoft Dynamics 365 or similar ERP/CRM systems.
Proficiency in Microsoft Office applications and appropriate data analysis and reporting tools.
Ability to analyse sales and marketing data and translate findings into practical commercial actions.
Strong leadership, teamwork and cross-functional collaboration skills.
High levels of integrity, accountability, initiative and results orientation.
A strong customer-centric and farmer-focused approach, with a clear understanding of the agricultural market and the needs of farming communities.
GK
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