A strong, well-rounded marketer with real depth across multiple domains: go-to-market, growth, content, social, SEO, and PR. You don't need to be the world's best at all of them, but you should be genuinely capable across the board and sharp in several.
A creative mind who generates ideas, campaigns, and hooks, and who can also execute them without waiting to be told how.
Fluency in both Web3 and Web2 tech culture. You understand crypto-native audiences and you understand mainstream tech culture, and you can speak to each without missing a beat.
Deep platform knowledge across Twitter/X, LinkedIn, TikTok, and YouTube (including Shorts), with a real feel for what performs on each.
A clear grasp of current content formats and trends: launch videos, UGC-style content, and short-form video, and why they work.
AI-native to the core. You use AI tools daily, you know how to set up AI automations to improve workflows, and you're always looking for the next tool that makes you faster.
A solid understanding of go-to-market motions, ideally including developer-led and self-serve funnels.
Experience with, or a strong appetite for, scaling consumer products, especially AI consumer products, across the full growth cycle for both B2B and B2C audiences.
A builder's bias toward action: you'd rather ship, learn, and iterate than wait for perfect.
Bonus Points
You've helped take a consumer AI product to market and grow it.
Worked in web3/crypto industry.
You have hands-on experience with growth hacking tactics and can point to experiments you've run and scaled.
You've built AI agents or automations that replaced manual marketing work.
You have a track record in short-form video, either producing it yourself or directing creators.
You've worked in or around crypto / Web3 and understand the culture from the inside.
You have working knowledge of SEO and GEO / AI-search visibility (getting cited by LLMs and AI answer engines).
You've owned PR or earned-media motions.
You have a personal build-in-public presence or an audience of your own.
GK
This is a preview of the role
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