Degree or diploma in Marketing, Communications, Digital Marketing, Hospitality, Business or a related field.
Minimum of five years' experience in digital marketing, preferably within luxury hospitality, travel, lifestyle or premium brands.
Proven experience managing digital campaigns, websites, social media, content calendars, email marketing, OTA platforms and performance reports.
Strong understanding of hotel e-commerce, direct booking strategy, CRM, SEO, GEO, AEO, paid media and online distribution.
Experience working with brand standards, corporate digital teams, creative agencies and cross-functional hotel teams.
Strong knowledge of Microsoft Word, Excel, PowerPoint and Outlook.
Competent use of digital tools such as Canva, Adobe, GA4, Google Search Console, Meta Business Suite, CMS platforms, DAM systems, email platforms and OTA extranets.
Proven ability to create clear briefs for social media, creative content, influencer collaborations and campaign execution.
Strong storytelling ability with the capacity to turn existing property assets into commercially relevant content.
Ability to communicate effectively with corporate, leisure, MICE, wedding, loyalty, partner and stakeholder audiences.
Strong understanding of local and international social media platforms and digital market trends.
Flexibility to travel as required for client meetings, industry events, and hotel visits.
GK
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