A Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, Public Relations, Commerce or a related field from a recognised institution.
Additional Professional Qualifications (Advantage)
Professional certification in Digital Marketing, Marketing, Communications or a related discipline.
Training or certification in Google Analytics, Meta Advertising, SEO/SEM, Content Marketing, Customer Relationship Management (CRM) or equivalent tools.
Knowledge of SACCO or financial services marketing and customer experience.
Professional Experience
At least three (3) years' relevant experience in digital marketing, marketing communications, social media management, digital customer engagement or related business development work.
Practical experience managing digital marketing campaigns and interpreting digital analytics.
Previous experience in a SACCO, bank, insurance company, fintech or another regulated financial services organisation will be an added advantage.
Required Technical Competencies
Digital marketing strategy and campaign planning.
Social media and community management.
Digital advertising and content marketing.
Website content management and SEO/SEM awareness.
Lead generation, funnel management and conversion optimisation.
Digital analytics, dashboard development and reporting.
Customer relationship management and member engagement.
Financial services or product marketing.
Basic graphic design and video content coordination.
Behavioural and Professional Competencies
Strong written and verbal communication skills.
Customer focus and effective relationship management.
Creativity, initiative and adaptability.
Sound planning, organisation and problem-solving skills.
Analytical thinking and data-driven decision-making.
Results orientation and accountability.
Integrity, professionalism and confidentiality.
Effective teamwork and stakeholder engagement.
Ability to manage competing priorities and meet campaign deadlines.
Application deadline8 Nov 2026
GK
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