Proven experience managing significant Google Ads budgets.
Deep expertise across Search, Performance Max, YouTube, Shopping, Display, and Demand Gen campaigns.
Strong understanding of GA4, Google Tag Manager, conversion tracking, attribution, enhanced conversions, and offline conversion imports.
Demonstrated ability to improve ROAS and reduce CPA through structured testing and optimisation.
Advanced analytical skills with proficiency in Google Ads reporting, Looker Studio, spreadsheets, and performance analysis.
Strong understanding of keyword strategy, search intent, audience segmentation, and account architecture.
Attention to detail with a bias toward ownership, initiative, and fast iteration.
Clear communicator who can translate complex performance data into actionable business insights.
Must genuinely enjoy the craft - someone who finds account diagnostics, optimisation, and scaling opportunities exciting, who notices what others miss and takes ownership of results.
GK
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