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Request For Proposals: Brand Positioning, Narrative & Visual Identity at VillageReach — GoKazini

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Request For Proposals: Brand Positioning, Narrative & Visual Identity

Members only

Nairobi, Nairobi County, Kenya

USD 100,000/yr

On-siteContractAny level

Posted today

What you bring

A. Approach & Methodology

How you will deliver Phase 1 (required)
How you propose to scope Phase 2

B. Relevant Experience

Work with nonprofits, global health, or complex organizations
Experience in brand positioning and narrative development (not just design)

C. Examples of Work

Narrative simplification
Brand strategy and positioning
Visual identity development (if applicable)

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Implementation or rollout guidance

D. Project Plan

Timeline and key milestones
Team structure and roles

E. Budget / Financial Proposal

Clear breakdown across phases
Deliverables tied to cost
Any optional add-ons

F. Additional Requirements

Explicit articulation of trade-offs and assumptions
Clarity on what is included vs. not included

Selection Criteria

Strength of strategic thinking (especially value proposition and narrative clarity)
Experience with complex, multi-country nonprofit organizations
Balance of strategy and creative capability
Ability to translate strategy into practical, usable outputs
Relevant regional or Africa-based experience (preferred)

GK

This is a preview of the role

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