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GoKazini·hello@gokazini.com

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Head of Performance (Social media) at Social Discovery Group — GoKazini

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SD

Head of Performance (Social media)

Members only

Worldwide

Est. KES 400,000 – 700,000/moEst.

RemoteFull-timeSenior

Posted yesterday

What you bring

Deep expertise in performance media buying on Meta and TikTok.
Proven experience managing acquisition specifically for web products, not only mobile apps.
Experience scaling large advertising budgets while maintaining efficiency.
Strong understanding of key metrics: CPA, ROI / ROAS, LTV.
Experience building and managing funnels: creative → landing page.
Ability to quickly test hypotheses related to creatives, audiences, geographies, and offers.
Experience working with analytics, attribution, and BI tools.
Understanding of acquisition automation: rules, APIs, bulk changes, and alerts.

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Ability to manage teams of media buyers and establish effective testing processes.

Experience working in high-volume performance environments such as gaming, dating, gambling, creator tools, or subscription-based products.

GK

This is a preview of the role

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