Bachelor's degree in marketing, Business, or a related field.
5+ years of digital marketing experience, with at least 2 years in a senior or managerial role.
Proven track record managing paid budgets of KES 1 million or more per month.
Hands-on expertise in Google Ads, Meta Ads Manager, and at least one CRM or ESP platform.
Strong analytics capability in GA4, Looker Studio, or equivalent.
Background in fintech, FMCG, or financial services preferred.
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